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NewEighteen systems, one command centre →

Never lose a customer you already paid for.

Kelparo builds and runs the systems that get B2B service firms and online stores recommended by Google and ChatGPT, answer every visitor and caller, and fill the pipeline. All of it reports into one command centre.

Book a 30-minute call See it working

Built and run by the person you talk toDry run until you switch it onYour data stays yours

Search or tell Astra what to do… ⌘K $14 credits AddAK Demo data
BUILD AN EMPLOYEE

Describe the job. We hire the AI employee.

Instant leadsBulk campaignInboundWebsite chat
ClinicReal estateBuild employee →
Employees working0
Calls today0
Qualified0
Booked0
Hi Adam

What should I handle?

Follow up with yesterday's unreached leads
Which leads are going cold, and fix it

Live now 2 CALLS · 1 CHAT

Nora · on a callNew patient · Thursday 10:30 booked
Sara · website chatInsurance question answered
● LIVE · 01:12
NoraFront desk · Bayside Dental · English

Live transcript

CALLERDo you have anything Thursday? It's my first visit.

NORA (AI)We do. Thursday at 10:30 for a cleaning and check-up. Is that insured or self-pay?

CALLERInsured. 10:30 works.

NORA (AI)Booked. You'll get a confirmation by text in a moment.

Works with the tools you already run

ShopifyHubSpotSalesforcePipedriveAttioGoHighLevel CalendlyCal.comSlackStripeGoogle WorkspaceMicrosoft 365
0systems, built and running
0technologies in the code
0rules checked before every outbound touch
0person you talk to, who built it all
Not mockups

This is what the software actually looks like.

Screen recordings of the products as they run today. No animation, no editing. Outbound OS and Aurin are our own workspaces, not live for clients yet, so the counters read zero and the screens say so. The concierge is live; you can open it and type to it.

Recorded 18 Oct 2026 · our own workspacesReal software, not a mockup
Try the live concierge ↗
Site Concierge, the live product
See it working

Here's how four of them work, one step at a time.

Below, the same screens rebuilt so you can watch them move. The businesses in them are invented. What the software does with them isn't.

Get found

Someone asks ChatGPT who to call. Is it you?

  1. 01Ask what buyers ask

    We put your customers' real buying questions to ChatGPT, then count who it names.

  2. 02See who it names

    Every question, marked present, absent or named instead, with the sources the answers lean on.

  3. 03Check Google page one

    Searched from your market, not from our servers. The map pack included.

  4. 04What it's worth

    The gap in money, worked from search volume and your own numbers, which you can change.

  5. 05Fixes, ranked

    Eleven weighted checks scored out of 100, with the most valuable fix at the top.

  6. 06The pages, written

    Then we write the pages that close the gap, in your voice, from your own facts.

The productA report on how answer engines and Google see you, and the engine that fixes it.
What we shipVisibility receipt, 11-check audit, keyword gaps, content kit.
What you're handedA report link to keep and forward, and the pages themselves.
Why it's usefulIf the assistant doesn't name you, the customer never reaches your site.
kelparo.com/visible/northwindDemo data
Here are a few firms mid-size shippers in Ohio often consider:
  1. Ledgerline Freight Audit — parcel and LTL audit, recovery-based fees.
  2. Parcel Audit Co. — strong on carrier contract reviews.
  3. Crossdock Advisory — combines audit with network design.

Sources: industry directories, comparison posts, rival case studies.

Northwind AdvisoryNot named

Where customers find you

SAMPLE DATA
Named you0 of 10
Top rival named0 of 10
Answers citing your site0
Buying questionYouNamed insteadCited
freight audit consultant ohioAbsentLedgerlinedirectory
LTL invoice audit for shippersAbsentParcel Audit Co.comparison post
recover freight overchargesPresent—your blog
parcel contract negotiation helpAbsentCrossdockcase study
freight audit pricingAbsentLedgerlinepricing page
freight audit consultant near Columbus
Ledgerline Freight Audit4.8 ★ · 112 reviews · Open
Crossdock Advisory4.6 ★ · 58 reviews · Open
Parcel Audit Co.4.9 ★ · 31 reviews · Closes 6pm
Freight Audit Services | LedgerlineRecover overcharges on parcel and LTL…
How to choose a freight audit partnerComparison of the top firms for mid-size shippers…
Today · real Google, uneditedYou: position 14

What the gap is worth

Your numbers — change them
The searchSearches / moClicks taken by the box
freight audit consultant00
ltl invoice audit00
freight overcharge recovery00
Visitor to enquiry
3%
Enquiry to client
20%
Average first-year fee
$9,500
Projected monthly revenue at stake0

SEO audit

Re-analyse
0
1
Fix: one page per audit serviceWhy it matters: four searches you don't cover at all.
4 pages
2
Fix: add pricing rangesWhy it matters: answer engines quote whoever publishes them.
1 page
3
Fix: Organization and Service schemaWhy it matters: machines can't tell what you sell.
site-wide
4
Fix: title tags name the cityWhy it matters: the map pack is local.
9 pages

Drafted page

Search you don't cover → coveredPreview the page

Northwind Advisory audits parcel and LTL invoices for shippers moving 200 to 5,000 loads a month, and recovers overcharges on a share of what's found.

What it costs. A share of recovered overcharges, typically 30 to 50%, with no fee if nothing is found.

Never miss a customer

A shopper shows up at 11pm with a question. Something should answer it.

Answers from what you sellIn stock, the real price, never a guess.
Orders, read live from Shopify"Where's my order" stops landing in your inbox.
Returns, by your policyThe same rules every time, no ticket.
Books the visitStraight into your calendar.
Then picks up the phoneSame knowledge, on your number.
harborandpine.example/shop/stonewareDemo data
HARBOR & PINEShopStudioCare
Tidewater stoneware set: four plates, two bowls and a mug
Tidewater stoneware, 12-piece
$248 · reactive glaze · dishwasher safe
Concierge0 of 5 handled
HHarbor & Pine replies instantly
Hi! Looking for something for the table?
Which set is dishwasher safe?
Both stoneware sets are. The Tidewater is oven safe to 450°F too.
Tidewater 12-pc$248 · in stock
Saltmarsh 16-pcSold out
And my last order? #HP-20419
Track your order
OrderedShippedDelivered
Arriving Thursday
One plate arrived cracked.
Return authorised · refund to card✓
Can I see the glazes in person?
Book a studio visit · Sat
10:0011:3014:00
Calling you now
Same knowledge, on the phone
The productA concierge and voice agent trained on your own site.
What we ship12 chat actions, Shopify orders, returns, booking, callbacks, photo triage, voice.
What you're handedOne line of embed code, your phone number, every transcript and lead.
Why it's usefulNo visitor or caller leaves without an answer.
Fill the pipeline

One lead, from a row in a list to a meeting she actually turns up to.

DW
Dana WhitfieldOps director · Midway Packaging
New lead
01 · Source

Find the right businesses

Lakeshore SupplyA
Midway PackagingA
Copperline FoodsB

Scored against who actually buys from you, from Maps, Apollo or your own list.

02 · Research

Read what's true

  • Opened the Dayton warehouse in March news page
  • Hiring a freight analyst careers page
  • Runs Google Ads measured

Only facts found on the prospect's own pages. Never their customers' reviews.

03 · Write

Every line has a source

First emails wait for you. "No factual claims beyond the offer."

04 · Check

35 rules, every touch

Suppression outranks everything
No cold mail from the brand domain
Send in the recipient's working day
One-click unsubscribe header

Dry run until the workspace, campaign and inbox are all live.

05 · Send

From a protected fleet

dana@trynorthwind
12/30
SPFDKIMDMARC

Your main domain never sends cold mail. Inboxes rest in turns.

06 · Reply

Read twice, answered once

Sounds interesting. Could you send times next week?
BriefInterested · wants times · invoice trouble after the move

A "no" closes the lead on every channel.

07 · Book

Booked, and she shows up

Booked
2 days
1 day
4 h
20 min
BookedHeldWon

Into your calendar and your CRM.

The productOne console that sources, writes, checks, sends, reads replies and books.
What we shipScoring, sourced copy, the 35-rule gate, inbox fleet, replies, meetings, CRM sync.
What you're handedA sealed workspace, a results login, records in your CRM, domains that stay yours.
Why it's usefulPipeline that doesn't wait on referrals, and doesn't risk the domain customers know.
One place for all of it

Every call and chat lands in one place. This is that place, taken apart.

  1. Every view, one sidebarDashboard, inbox, leads, employees, performance.
  2. The numbers that matterSpeed to lead, answered, qualified, booked.
  3. A live queueEvery lead, how fast it was answered, what happened.
  4. One inboxCalls and email in one thread, summarised.
  5. AI employees, liveFront desk on your number, around the clock.
01 · Every view
Command centre · Bayside DentalDemo data
02 · The numbers
Leads received148
Answered / dialed96%
Median speed to lead41s
Qualified63
Booked38
03 · Live queue
Live queue
JMJ. MorenoWebsite form18sBooked
AKA. KowalskiMissed call34sQualified
TNT. NguyenGoogle Ads52sCalling back
04 · One inbox
"Do you have anything Thursday? It's my first visit."Call · 7:42pm
SummaryNew patient, insured, 6 miles. Booked Thu 10:30.
05 · AI employees FDFront deskOn a call · +1 (555) 014-2290
Live
The productAI employees that answer, qualify and book, reporting into one console.
What we shipFront desk, booking, support and order-chasing employees, leads, performance, inbox.
What you're handedYour login and workspace, recordings, transcripts, exports any time.
Why it's usefulYou stop losing the calls you already paid to get, and you can see it.
Inside the command centre

We hire an AI employee, test it, and put it to work. It takes about a minute to watch.

Search or tell Astra what to do… ⌘K $14 credits AddAK Demo data
BUILD AN EMPLOYEE

Describe the job. We hire the AI employee.

One employee, every channel: phone calls, inbound, website chat, and your whole CRM inbox.

Instant leadsBulk campaignInboundWebsite chat
Real estateClinicCoachingBuild employee →
Hi Adam

What should I handle?

Follow up with yesterday's unreached leads
Which leads are going cold, and fix it
Ask anything about the business…
  1. Job & channel
  2. Identity & role
  3. Voice & language
  4. Objectives & qualification
  5. Hours & limits
  6. Review & publish

Objectives & qualification

Confirm what the caller is looking for
Capture budget and preferred timing
Book a visit or a callback
Budget ≥ $40,000Joining within 60 daysDecision maker on call
VOICE PREVIEWElena · warm, mid-paceEnglish (primary) · French
Hear the greeting
● LIVE · 00:42
NoraLead qualifier · real estate · Elena · French
Test calls never debit credits

Live transcript

NORA (AI)Hello, this is Nora from Northgate Homes. Is now a good time for two minutes?

YOUAre you looking at ready-to-move or under construction?

NORA (AI)Got it. What budget should I plan around for the 2-bedroom?

YOUSaturday visits start at 10 AM, and I can keep a Spanish-speaking agent with you.

3 employees working right now

NoraLead qualifier · real estateWORKING
0 calls today0 qualified
MarcoCampaign caller · dealerWORKING
0 calls today0 qualified
SaraSupport concierge · website chatREADY
0 chats0 booked

Every conversation, one thread

Hannah WeberWhatsApp · Nora is handling
Lukas MeyerEmail · callback booked
#sales-alertsSlack · 3 qualified
Chloé MartinCall · 4m 12s
Saw your Northgate project on Instagram. Do you have 2-bedroom options ready to move in?
Nora called within 9 seconds — 3m 12s. Qualified: budget $650K, timeline 3 months, wants a Spanish-speaking agent.
Can you share the fee structure before Saturday?
✦ Astra can do this for youSmart replyTone adjustmentFollow-up plan
ASK ASTRA · AGENTIC CONTROL PREVIEW

Run the whole business by asking.

Run ⚡
  1. Read context23 unreached leads · 2 employees available
  2. Pause DiegoInbound routed to the after-hours greeting
  3. Draft outreachTwo variants from published training · no pricing claims
  4. Send via CRM14 on WhatsApp · 9 on Gmail · 3 skipped (DNC)
  5. Schedule callbacks6 leads asked for evening calls · 6:30 PM with Nora
  6. Post summaryThread posted to #sales-alerts

Performance Last 30 days

Calls0
Connect rate0
Qualify rate0
Avg duration2m 41s
Cost / qualified0

Outcomes over time

Funnel

Leads received3,120
Dialed2,764
Connected2,116
Qualified943
Callback booked412
❚❚
The Systems

Eighteen systems. Fifteen of them you can hire.

The other three we built to run Kelparo itself. Each tile is a small working copy of the real thing, so hover around.

SYS-01 / OUTBOUND OS

Conversations that start themselves

KELPARO AGENTSaw you're hiring 4 SDRs — what if one agent out-booked all of them in month one?
VP SALESok, that's a bold claim. show me.
KELPARO AGENTThursday 2pm? Calendar invite + a teardown of your current sequence attached.
✓ MEETING BOOKED
35-RULE CHECK
PASS
SYS-02 / SEO & CONTENT ENGINE

Eleven checks. Fixes ranked. Pages written.

/100
  • Title & meta
  • Structured data
  • Page speed
  • Keyword gaps vs rivals
  • Content brief written
SYS-03 / META ADS ENGINE

Budget moves, with guardrails

0per budget move
Meta
TikTok
Google
YouTube
SYS-04 / UGC & CREATIVE

Three hooks for every cut

HOOK
#04812.9%
CTR ✓
CUT
#04660.4%
KILLED
UGC
#0451WINNER
SCALE ✓
SYS-17 / GROWTH ENGINE

Pages, tests and ads, judged on bookings

Real screen · fictional sample gym
SYS-18 / STOREFRONT LAB

The page your ad deserves

Real screen · built from a public product page
SYS-05 / AI VOICE

Picks up at 2am. Books the job.

“do you do emergency callouts tonight?” → technician dispatched, ETA 22 min
SYS-06 / SITE CONCIERGE

Reads your site. Answers like you.

“which one suits oily skin?”

15 pages crawled · 1 script tag · answers from your real catalogue
SYS-07 / VISIBILITY RECEIPT

Who ChatGPT recommends instead of you

▸ “best stoneware dinner set to buy online?”
Named you
sample
Top rival
sample
Google page 1
sample

Your real report · your questions · your market · screenshots of page one
SYS-12 / COMMAND CENTRE

Every channel, one inbox, one console
    SYS-08 / STORE INTEGRATIONS

    “Where’s my order?” answered in chat

    📦
    ORDEREDSHIPPEDDELIVERED
    Shipped Monday. Last scan at the regional hub. Want a replacement sent today?

    Shopify · Calendly · Cal.com · Slack
    SYS-09 / SPEED-TO-LEAD

    A reply while they’re still warm

    Hi, do you do commercial fit-outs? Need a quote.NEW ENQUIRY · 9:41
    We do. What size is the space, and when do you need it done?REPLIED · 9:41
    About 2,000 sq ft, by March.9:43
    SYS-10 / EMAIL & SMS FLOWS

    Bring back the ones who left

    01Welcome
    02Abandoned checkout
    03Win-back
    opt-in onlyconsent stored1-click unsubscribe
    SYS-11 / CRM SYNC

    Lives in your CRM, not ours

    HubSpotPipedriveSalesforceAttioGoHighLevel
    K
    SYS-13 / CLIENT PORTAL

    Onboarding to results, one link

    ✓Business detailsNEXT
    ✓Brand & voiceNEXT
    ✓Systems liveNEXT
    ✓Weekly resultsNEXT
    IN-HOUSE · 14 / CALL DESK

    Every call on the record

    ✆
    Harbor Freight AdvisoryOps lead · 10:42am their time
    00:00
    REACHEDINTERESTEDSAVE & NEXT
    IN-HOUSE · 15 / LINKEDIN DESK

    Drafted at dawn. Approved in a tap.

    SKIPAPPROVE
    IN-HOUSE · 16 / VIDEO STUDIO

    Films rendered from code

    0s10s20s30s
    The stack

    Seventy-eight tools, so you never have to choose between them.

    Every name here is called by our code today. You'll never have to sign up for, wire up or babysit any of them. That part's our job.

    OUTBOUND OS · THE WATERFALL DEMO DATA

    Every provider gets a turn. We stop at the first real answer.

    Each step tries the connected providers ranked by hits per dollar and stops at the first real answer. The ranking learns from results, nothing runs past the daily budget, and every attempt and every cent is logged. 24 connections on the Integrations screen, Clay included: hand a lead to your own Clay table and its waterfall runs instead.

    1. 01Source
      Businesses by niche and city, or your own list
      Google MapsApifyOutscraperApolloClayLinkedIn
      Bayside Dental · bayside-dental.com
    2. 02Find the owner
      No named person yet? Find who runs it
      LeadMagicApolloAnymail Finder
      Dr. Maya Chen · owner
    3. 03Find the email
      Finders in ranked order, until one returns a named address
      Anymail FinderProspeoLeadMagicApollo
      maya@bayside-dental.com
    4. 04Verify
      Checked before it is ever used; catch-alls get a second opinion
      ZeroBounceBounceBan
      Valid · second opinion
    5. 05Mobile & DNC
      Only if you call: a mobile, then checked against the national registry
      LeadMagicProspeoFTC Do Not Call
      Mobile found · not on the registry
    6. 06Write & gate
      A first line from a real source, then 35 rules
      Anthropic ClaudeOpenAI
      Passed 35 of 35 rules
    7. 07Send & read
      From a warmed inbox; replies read twice
      Google WorkspaceNodemailerImapFlow
      Reply: interested
    8. 08Hand over
      Into your CRM, your calendar and your channel
      AttioHubSpotSalesforcePipedriveGoHighLevelCalendlyCal.comSlack
      Deal created · Thursday 10:30 booked

    Product

    Next.jsReactTypeScriptTailwind CSSViteMotionGSAPLucideHyperFrames

    Back end & data

    PythonFastAPINode.jsNeon PostgrespgvectorPGliteSQLAlchemyAlembicPydanticZodClerk

    AI models

    OpenAIAnthropic ClaudeGoogle GeminiGoogle Vertex AIPerplexityGroq

    Voice & calling

    RetellVapiElevenLabsLiveKitTelnyxTwilioSanas

    Search & sourcing

    DataForSEOGoogle Search ConsoleGoogle MapsApolloClayApifyOutscraperLinkedIn APIPublora

    Finding & verifying people

    LeadMagicProspeoAnymail FinderHunterZeroBounceMillionVerifierBounceBanFTC Do Not Call

    Email & messaging

    Google WorkspaceMicrosoft 365ImapFlowNodemailerResendSlack

    Commerce, CRM & automation

    ShopifyYotpoHubSpotSalesforcePipedriveAttioGoHighLevelCalendlyCal.comFathomStripeMeta Conversions APIZapiern8n

    Infrastructure & quality

    Google Cloud RunCloudflareVercelDockerCaddyVitestPytestRuff

    Guardrails

    Some things it won't do, whoever asks.

    Dry run first

    Nothing sends until the workspace, the campaign and the inbox are all switched on. The database refuses a delivery the gate didn't approve.

    No guessing

    The concierge answers from your pages or says it will check. It never invents a price, a policy or a delivery date.

    No sudden budget jumps

    A winning ad's budget rises 20% at most, with 48 hours between moves, so learning is never reset.

    Decent hours only

    Calls only between 8am and 9pm in the lead's own time zone, after the number is checked. A lead with no known zone is held.

    "You talk to the person who built it, every time. No account manager, and no junior learning your business on your budget."
    GKG. KarthikeyFounder. Designed, built and runs every system on this page.

    Got thirty minutes?

    Tell us where customers slip away. We'll show you what Google and ChatGPT say about you right now, and what fixing it would cost. You'll be talking to the person who builds it.

    Book a 30-minute call hello@kelparo.com